RUGER & HIS GUNS  2007 Edition A History of the Man, the Company and their Firearms by R.L.Wilson Newly designed dust jacket for Ruger & His Guns, re-released by Chartwell Publishing, of New York City. Contents of the book is the same as the original edition of 1996, and the new printing is from the original plates. The book also differs in that the cover is imprinted with the dust jacket images, on front and back, as well as on the spine. Part Henry Ford, part Sam Colt, part Enzo Ferrari, but 100 percent his own man and an All-American original, William B. Ruger has made a resounding success in modern times in an industry many thought was dying. He started in 1949 as the underdog who was told: "It can't be done." Today, his line of firearms stands supreme, and his factories are the model for contemporary business entrepreneurs and enlightened manufacturing techniques. From a meager $50,000 investment and the partnership of his friend Alexander Sturm (son-in-law of Alice Roosevelt Longworth),Sturm, Ruger & Co. mushroomed into an industrial powerhouse that made more than 600,000 firearms in 1994, outsells all competitors, and boasts the broadest client base of any arms maker in history—guns for hunting and target shooting, for collecting, self-defense, law enforcement, and the armed forces. These are original designs made with time honored style, but using space-age technology. This book is the story of William B. Ruger's unflinching dedication to traditional yet innovative design and manufacturing excellence with products sold at a reasonable price for a broad-ranging clientele: from the youthful plinker to the mature African safari devotee, from the common citizen to the President of the United States. Forbes magazine termed Bill Ruger "crusty and unflappable" and no one in the contemporary firearms field is more deserving of the axiom "a legend in his own time." This richly illustrated, beautifully presented work joins R. L. Wilson's other firearms classics: Colt An American Legend, Winchester An American Legend, The Peacemakers, and Steel Canvas: a library of books that comprise an unsurpassed tribute to the art and craftsmanship, history, mechanics, performance, and romance unique to fine guns. Lavish in every way, RUGER & HIS GUNS is the official history of William B. Ruger of Sturm, Ruger & Co., and of Ruger firearms. The 368-page 11" x 8.5" volume features more than 185 color and over 100 black and white illustrations, with appendices, indexes and, for the first time, serial number tables for all models by year of manufacture. Simon & Schuster. Chapters I We've Got to Learn Sometime - The Education of William B. Ruger; 1916-1949 II A Clean Sheet of Paper - Ruger Creates a New Pistol, Single Action Revolvers, and Two Factories, 1949-1959 III The Risks of Competition - On Safari in Africa and the Newport Factory, 1958-1967 IV Build Your Car . . . House . . . Rifle the Way You Want It - The Ruger Style, 1967-1972 V Fundamentally Correct Classical Concepts - The Old and the New, 1972-1975 Vl A Unique Niche - A Full Line of Products, 1975-1982 VII Innovative Engineering, Traditional Craftsmanship, 1982-1987 VIII To Suit Our Own Criteria - Prescott and the P-Series Pistols, 1987-1989 IX The Basis of a Free Market Economy - RGR on the New York Stock Exchange, 1989-1992 X Preserving a Way of Life, 1992-1993 XI Our Responsibility for the Future, 1994-1995 XII That Was My Dream - Ruger Remembers Plus thoroughly detailed Appendices, List of Company "Firsts", Technical Data & Glossary, Markings, Business Data 1949-1994 & Bibliography, Credits, Photographic Notes, and Indexes.  Standard copy is $40.00 ******************************************** There are still some copies of the First Edition by Simon & Schuster available. Standard copy is $65.00 Limited edition numbered 1-500 is $85.00